US EditionPuma to remain loss-making this year, cancels dividend
16 Articles
16 Articles
The company recorded a 13% drop in revenue, influenced by surplus sales and outstanding charges of EUR 191.6 million related to administrative burdens
For a long time Puma, together with Adidas and Nike, was one of the three largest sporting goods manufacturers in the world. However, at the latest after the ghastly financial year 2025, this status is not yet valid.
The German sporting goods manufacturer Puma decorates numerous Bundesliga jerseys as an outfitter. Now the company had to accept a bitter setback.
The business of the sporting goods manufacturer is shrinking worldwide. Also because the new CEO has stopped the strategy designed for mass. Puma is to be coveted again.
German sportswear and apparel manufacturer Puma posted a loss of 336.6 million euros in the last quarter of last year, after having a profit of 24.5 million euros in the same period in 2024. The company's sales fell by 27.2 percent year-on-year to 1.56 billion euros in the period under review.
Puma CEO Cites $260 Hyrox Sneaker as Early Step in Turnaround
For Puma SE Chief Executive Officer Arthur Hoeld, much of the first months on the job has been an exercise in shrinking: laying off hundreds of staff, buying back unwanted sneakers from retail partners and preparing investors for more losses.
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