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Publicis Retains Aldi’s Global Media Work With Bespoke Aldi One Model
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Aldi shops at Publicis Media for £646m global account - DecisionMarketing
Aldi has consolidated its estimated £645.6m global media planning and buying account into Publicis Media following a competitive review launched in January, and a final shoot-out against WPP Media and Omnicom Media Group. The French-owned agency group will now create a new “Aldi One” model to pool the business that was previously handled by multiple Publicis agencies, including Starcom (UK and US) and Zenith (Ireland and Australia). The appointm…
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