US EditionPublicis Media’s Samantha Lim: Brand Safety and Measurement are Key to Gaming Ad Growth – Beet.TV
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Publicis Media’s Samantha Lim: Brand Safety and Measurement are Key to Gaming Ad Growth – Beet.TV
For many advertising and media industry veterans, gaming still feels new, despite its steady rise over the last two decades. In part, that’s due to the vast differences between it and more traditional media. But as Samantha Lim, SVP, Gaming Strategy & Innovation, Publicis Media, says homing in on the values that gaming offers to marketers and consumers makes this area of the ad tech landscape more familiar. In her view, the gaming space is perfe…
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