Publicis Groupe Acquires Mars United Commerce

Mountaingate Capital Announces Sale of its Interest in Portfolio Company, Mars United Commerce, to Publicis Groupe

DENVER -- Mountaingate Capital, a Colorado-based private equity firm employing a customer-centric buy-and-build strategy that empowers lower middle market companies with strong growth potential and engaged leadership teams, is pleased to announce that it has sold its position in Mars United Commerce (“Mars”) in connection with a sale of the company to Publicis Groupe.

Publicis buys Mars United Commerce to solidify its prowess in connected commerce

Formerly the Mars Agency, Mars United Commerce (MUC) is an independent commerce marketing company that helps guide marketers on how to best reach consumers’ in online and offline shopper ecosystems.

Publicis Groupe Acquires Mars United Commerce

Publicis Groupe has entered into an agreement to buy Mars United Commerce, one of the largest independent agencies specializing in retail media. According to Publicis, the acquisition of Mars United Commerce will help brands through all aspects of retail media, from planning, buying ads, and tracking sales from campaigns. Mars United Commerce works with more...

Publicis Groupe acquires Mars United Commerce

Publicis Groupe has acquired the commerce marketing company Mars United Commerce, which has over 1,000 employees based in 14 hubs worldwide, including Australia. The acquisition deal prices the commerce marketing company at around US$600 million, the Wall Street Journal reported. Rob Rivenburgh, Global CEO of Mars United, said: “Joining Publicis Groupe will help Mars realise our vision of being the preeminent global commerce company faster and m…