Highest-Ever Trust as Red Meat Consumption Grows

Public trust in red meat industry and consumption grows - Food & Beverage Industry News

Image: vladimirkolens/stock/adobe.comMeat & Livestock Australia (MLA) has released the findings of its 2025 Community Sentiment Research, showing increased public trust in the red meat industry and a rise in Australians reporting higher red meat consumption. Conducted annually since 2010 by research firm Pollinate on behalf of MLA, the study tracks community sentiment towards Australia’s red meat sector. For the first time since tracking began, …

Highest-ever trust as red meat consumption grows

The Australian red meat industry has seen a significant uplift in public trust and a notable increase in consumers claiming to eat more red meat, according to Meat & Livestock Australia (MLA). These findings come from the organisation’s 2025 Community Sentiment research. Conducted annually since 2010 by strategic consultancy firm Pollinate on behalf of MLA, the research measures and tracks consumer sentiment in the community towards the Australi…