BYD in Bed With PSG: Chinese Brand Now Official Automotive Partner of Champions League-Winning Club
12 Articles
12 Articles
The Chinese brand will be the official car of Europe's bi-champion for the next three years
BYD in Bed With PSG: Chinese Brand Now Official Automotive Partner of Champions League-Winning Club
BYD is the fastest-growing automotive brand in the world and is currently in 6th place globally having overtaken Ford. When you get that big, sponsorships and various partnerships become very important, especially if you can get in bed with a major sports franchise. Well, that’s exactly what the BYD Group is looking to do. First, they signed a three-year agreement with (continue reading...)
New automotive partner for PSG. It's the return of a car manufacturer to Paris Saint-Germain. The capital club announced on Thursday the signing of a partnership with BYD, a Chinese manufacturer that claims to be the world leader in new energy vehicles. The agreement runs until June 2029, covering three seasons, and makes BYD the Official Automotive Partner of the Parisian club—a sector that had been vacant since the end of the collaboration wit…
The electric vehicle giant becomes the official Automotive Partner of the Champions League holder until 2029.
BYD Becomes PSG’s Sponsor and Mobility Partner, Following Man. City and Inter
BYD signed a multi-year partnership with Paris Saint-Germain (PSG) on Thursday, becoming the French football club’s automotive partner and adding a third top European team to a sponsorship portfolio assembled in under twelve months. The agreement is the latest move in a coordinated push by Chinese automakers into European football, as the industry confronts a prolonged domestic sales decline and pivots toward overseas markets for growth. BYD‘s o…
Agreement will include international campaigns, exclusive content with the male and female teams of the club and immersive activations aimed at fans The post PSG closes with BYD as automotive partner until 2029 apareceu primeiro em Machine do Sport.
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