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PRWeek/Cision Report: How Brands Can Thrive in 2025

Summary by Michael Brito - Building Brands Online
Public relations isn’t just damage control or brand reputation—today, it’s an active force shaping perceptions and driving business outcomes. The 2025 PRWeek/Cision Comms Report highlights critical areas brands must master: leveraging AI for analytics, precise measurement of PR impact, the growing power of employee advocacy, content strategies that foster genuine engagement, and overcoming typical communication barriers. Let’s dive in to see how…
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Michael Brito - Building Brands Online broke the news in on Friday, March 28, 2025.
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