US EditionI Tried Starbucks' New Protein Lattes, and There's Something You Should Know Before Ordering
Starbucks adds 19 to 36 grams of protein per drink to meet growing demand for protein-rich options as part of its menu modernization strategy.
- On Monday, Starbucks launched Protein Lattes and Protein Cold Foam in the U.S. and Canada, making the new menu items available nationwide.
- Driven by consumer demand, Starbucks said 70% of Americans try to add more protein, and CEO Brian Niccol’s Starting Five program developed the Protein Cold Foam as part of the turnaround.
- Customers can order protein-boosted 2% milk made with whey protein for a $1 substitution, or add flavored Protein Cold Foam for $2, with banana, vanilla, chocolate, matcha, salted caramel, brown sugar, pumpkin, and pecan flavors.
- Analysts say Wells Fargo and others view the protein launch as a sales catalyst amid more than 400 store closures and approximately 900 job cuts in Starbucks' $1 billion restructuring.
- Early reviews show reviewers and TikTok commenters had mixed reactions, with some praising masked protein flavors while others noted aftertaste, as baristas and taste-testers observed varied effects on taste and fullness.
17 Articles
17 Articles
Protein in your coffee? Starbucks pushes new lattes as experts react
Amid online trends focused on boosting daily protein intake, Starbucks is pouring more into your morning cup.The company announced it is "going all-in on protein" with the arrival of its Protein Lattes and Protein Cold Foam, saying the new menu items provide a "delicious way" for customers to add more protein to their day.But how much nutritional value can a cup of joe really deliver?For those who were already skipping breakfast, it could help, …
Starbucks Has 7 New Drinks Everyone Is Rushing To Order—I Tried Them First
And yes, they involve protein.Allrecipes / StarbucksKey TakeawaysStarbucks just rolled out its lineup of drinks featuring an upgrade many have been waiting for.The new menu items boast added protein in cold foams, lattes, matchas, and so much more.We knew this day was coming. We tasted, we reviewed, we waited. And finally, protein has officially hit the Starbucks drink menu after months of teasing. And if you're a part of the 70 percent of Ameri…
I Tried Starbucks's New Lattes, and Could Hardly Taste the 36 Grams of Protein
When I first heard "Starbucks" and "protein coffee" in the same sentence, I expected the worst. I could almost taste the gritty texture, the thinly-concealed whey, the cloyingly sweet flavor profiles. But after trying the coffeehouse's new protein lattes and protein cold foams for myself, I realized I may have been too quick to judge. With up to 36 grams of protein per grande size drink, these coffees might actually be a great addition to your m…
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