Snack Bar Startups Draw Capital Around Protein, Function and Format

Protein Bar Brand Stars + Honey Raises $24 Million Series A Round

Low-calorie protein bar brand Stars + Honey has gained a minority investment from VMG Partners as it gears up to scale nationally.

Protein Bar Brand Stars + Honey Gains Investment From VMG Partners - Dining and Cooking

A challenger protein brand has gained a $24 million investment from VMG Partners. Stars + Honey, which was founded in 2023 and is known for its dessert-flavored bars that deliver collagen and 15 grams of protein per serving, is joining the private equity firm’s portfolio of brands. The infusion marks the first outside investment for [...]

Snack bar startups draw capital around protein, function and format

Snack bar startup Stars + Honey’s new minority growth investment led by VMG Partners reflects a broader shift within the snack bar space that focuses on functionality, clean ingredients and differentiated formats