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Promotions lift McDonald's sales in tricky consumer market
- McDonald's reported higher comparable sales, which led to a rise in shares, despite missing profit expectations from analysts.
- The company introduced new 'Extra Value Meals' in September to appeal to struggling consumers.
- CEO Chris Kempczinski described the consumer market as 'bifurcated'.
- Promotions were effective in attracting more customers, contributing to the sales growth.
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31 Articles
31 Articles
Watauga Democrat+29 Reposted by 29 other sources
Promotions lift McDonald's sales in tricky consumer market
Fast-food giant McDonald's scored solid sales growth Wednesday following promotions to attract struggling consumers, with company shares rising despite profits missing expectations.
·Calhoun, United States
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Coverage Details
Total News Sources31
Leaning Left4Leaning Right2Center4Last UpdatedBias Distribution40% Left, 40% Center
Bias Distribution
- 40% of the sources lean Left, 40% of the sources are Center
40% Center
L 40%
C 40%
R 20%
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