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Progressive groups launch $1.4 million campaign to win back Latino voters from Trump

This month, progressive groups launched a $1.4 million digital ad and field campaign led by a Democratic donor fund backed by Way to Win, stressing economic hardship and President Trump’s deportation agenda.
Nationally, 43% of Hispanic voters backed Trump in the last election, prompting Democratic operatives to focus on housing and pocketbook issues to reverse the trend.
The ads and field teams use digital content showing Latinos and warn ICE targets people `who look like him, like her, like us`, while linking rising costs to billionaires and pairing with deep canvassing.
In New Jersey, ads started earlier this month, highlighting Make the Road New Jersey’s rent-cap initiative in Passaic and targeting Latino voters in battleground states.
Earlier this month, ads began rolling out in New Jersey while messages are being tested with an eye toward next year's midterm elections after a Supreme Court decision last month.

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Lean Left

Progressive groups launch $1.4 million campaign to win back Latino voters from Trump

Progressive groups are launching an effort to reconnect with Latino voters to regain support in places where President Donald Trump has made inroads.

17 hours ago·United States

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Independent Español

Progressive Groups Launch Campaign to Recover Hispanics Who Support Trump · Global Voices

Progressive groups seeking to reconnect with Latino voters are emphasizing economic difficulties and highlighting President Donald Trump's massive deportation agenda in an effort to regain support in places where the Republican leader made progress.

13 hours ago

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