US EditionProgrammatic Pharma Ads Gain Momentum as TV Marketplace Evolves: Experts from The Trade Desk, Kinesso – Beet.TV
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Programmatic Pharma Ads Gain Momentum as TV Marketplace Evolves: Experts from The Trade Desk, Kinesso – Beet.TV
CANNES – Programmatic advertising is moving beyond its reputation as a lower-funnel tactic and gaining new traction among pharmaceutical brands, thanks to evolving TV upfronts, improved measurement tools and greater flexibility in buying, according to experts speaking at the Cannes Lions International Festival of Creativity. Francis D’Hondt, senior vice president of addressable health at Interpublic Group’s Kinesso, said the long-standing percep…
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