Profound shift in human autonomy under what she names “surveillance capitalism.”

Profound shift in human autonomy under what she names “surveillance capitalism.”

American economist Shoshana Zuboff frames a profound shift in human autonomy under what she names “surveillance capitalism.” Her metaphor of the “two texts” exposes the structural asymmetry between user perception and data reality. The visible text—the search, the purchase, the click—forms a self-perceived narrative of agency. The hidden “shadow text” converts that same behavior into […]