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Professor Watson Enhances Entrepreneurship Course with Expanded Digital Business Modules

On January 30, 2026, Professor Watson announced updates to Pima College's entrepreneurship course, adding digital skills and new modules.
Amid calls to address small-business challenges, the updates respond to growing demand for digital skills among students and local business owners, said Dr. Greg Watson.
The restructured course includes eight core modules covering market opportunity identification, business plan development, financial management and strategic growth planning, plus social media marketing and search engine optimization , interactive virtual workshops and hands-on projects.
Participants can access the program through Pima Community College and Entrepreneurship Essentials, providing flexible options for full-time students and working professionals.
Previous cohorts demonstrated strong outcomes with graduates who launched ventures, and guest speakers from the local business community foster networking among local entrepreneurs and students.

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