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Professor Watson Enhances Entrepreneurship Course with Expanded Digital Business Modules
Professor Watson's updated course includes eight core modules with hands-on projects and virtual workshops to meet local business needs for digital skills, improving student outcomes significantly.
- On January 30, 2026, Professor Watson announced updates to Pima College's entrepreneurship course, adding digital skills and new modules.
- Amid calls to address small-business challenges, the updates respond to growing demand for digital skills among students and local business owners, said Dr. Greg Watson.
- The restructured course includes eight core modules covering market opportunity identification, business plan development, financial management and strategic growth planning, plus social media marketing and search engine optimization , interactive virtual workshops and hands-on projects.
- Participants can access the program through Pima Community College and Entrepreneurship Essentials, providing flexible options for full-time students and working professionals.
- Previous cohorts demonstrated strong outcomes with graduates who launched ventures, and guest speakers from the local business community foster networking among local entrepreneurs and students.
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Leaning Left1Leaning Right0Center14Last UpdatedBias Distribution93% Center
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- 93% of the sources are Center
93% Center
C 93%
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