Private Labels Just Had a Record Year. Legacy Brands Need to Strike Back

Private labels just had a record year. Legacy brands need to strike back

The cost of living crisis changed many minds on the quality of private label brands. Among Equals’ Emily Jeffrey-Barrett warns supposed-market leaders that they may lose these switched customers forever.

Private Label Caskets Weathers Tariff Headwinds

Indianapolis, IN – Indianapolis-based Private Label Casket Company is weathering the tariff rollercoaster after a record-setting 29% growth in 2024.  If you want to hear a blow-by-blow account of the past few months, just ask Carlos Figueroa, Buchanan Group’s Private Label manager. “We started 2025 up another 29% until the big tariff shock hit us in May, then orders leveled off. Still, our clients have remained loyal and we are adding significan…