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Private-label brands at Target, other grocery stores losing stigma as shoppers budget more

Despite lingering perceptions that store brands cut corners, industry experts said private-label products are held to the same food safety regulations as national brands.

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Center

Consumers are clearly fed up with the high prices in supermarkets. They now routinely choose store brands over the more expensive A-brands, according to new research. And store brands aren't just winning on price anymore. "We're trying to get as close as possible to the taste of Unox soup."

·Amersfoort, Netherlands
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The Seattle Times broke the news in Seattle, United States on Tuesday, July 8, 2025.
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