Amazon Injects Doomscroll-Friendly Vertical Videos in Prime Video App
The feature uses personalized clips from movies and series to drive viewers to full titles, rentals, purchases and subscriptions.
- Amazon announced on Friday a new short-form, vertical video feed called "Clips" for Prime Video, currently rolling out to select United States users on iOS, Android, and Fire tablets.
- The feature previously showed NBA game highlights during the 2025/26 season before expanding to include snippets from movies and series across the full Prime Video catalog.
- From any clip, users can watch the full title, rent or buy it, subscribe to access it, save to a watchlist, or "like" the clip and share it with a friend.
- Prime Video joins streaming competitors adopting vertical video feeds; Disney Plus launched "Verts" in March, while Netflix introduced its own "Clips" feed last week.
- Brian Griffin, Prime Video's director of global application experiences, said Clips gives "customers a whole new way to browse with short, personalized snippets tailored to their interests," with full availability coming this summer.
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17 Articles
Amazon Introduces Short-Form Clips to Prime Video... Plans to Expand After U.S. Launch. Netflix and Disney+ Also Recently Introduced Short-Form Features. Following Netflix and Disney+, Amazon Prime Video is also entering the short-form video market. According to major foreign media outlets on the 9th (local time), Amazon recently Prime
Prime Video is hopping on the short-form video feed bandwagon
Regardless of whether or not anyone wanted such a thing, Prime Video is turning into TikTok.Amazon announced in a press release on Friday that the Prime Video mobile app has a new feed for Clips, which are short, shareable video clips taken from Prime Video content. This feature was first created with NBA games broadcast on Prime Video in mind, but this new development expands it to presumably include shows like The Boys and other Prime original…
Amazon is preparing a new experience for Prime Video users by introducing a short video feed similar to TikTok. The functionality, called ☆Clips. It aims to facilitate the discovery of movies...
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