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Handbags and Hashtags: Japan's Takaichi Rides Youth-Led Craze Into ...

Japan’s first female prime minister enjoys over 90% support from voters under 30, driven by social media and viral merchandise, boosting her ruling coalition’s election prospects.

  • On Feb 4, Reuters reported Japan’s Prime Minister Sanae Takaichi is energising younger voters ahead of the February 8 snap lower house election, driven by her viral presence and strong youth interest.
  • Takaichi’s large online following shows she has about 2.6 million followers on X versus around 64,000 for Yoshihiko Noda, and her cabinet approval stands at 67% with overall popularity near 60%.
  • Poll breakdowns show 84% of respondents in their 20s and 78% in their 30s back Takaichi, while Hamano reports a nine-month backlog on the US$900 black leather bag and viral items.
  • Framing the January 19 snap poll as a referendum on fiscal expansion and defence, polls suggest her ruling coalition could win up to 300 of 465 seats.
  • Analysts warn youth enthusiasm may not convert to votes, noting just 36% turnout of 21–24-year-olds in Tokyo’s October 2024 lower house election ahead of Sunday.
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ReutersReuters
+3 Reposted by 3 other sources
Center

Handbags and hashtags: Japan's Takaichi rides youth-led craze into ...

·United Kingdom
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Lean Left

Three days have passed since the announcement of the House of Representatives election (voting on the 8th), and one week has passed since then, but it has been revealed that Prime Minister Sanae Takaichi (President of the Liberal Democratic Party) has not mentioned a single word about her "long-cherished wish" to eliminate the consumption tax on food products during her election campaign tours across the country. The prime minister's "silence" h…

·Tokyo, Japan
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Asahi broke the news in Tokyo, Japan on Tuesday, February 3, 2026.
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