Prime Hydration: Chaos in Aldi supermarkets after brief sale of new drink promoted by YouTubers

Summary by Ground News

The release of a drink created by two YouTube stars has sparked chaotic scenes at some UK supermarkets. Prime is a sports drink promoted as "naturally flavoured beverages with 10% coconut water, BCAAs, antioxidants and electrolytes" and they come in a number of different flavours.

Published 5 months ago · London, United Kingdom

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The Guardian

Customers queue at Aldi at dawn for YouTubers’ Prime Hydration drink

The energy drink became a sensation after it was launched by social media influencers KSI and Logan Paul

5 months ago·London, United Kingdom

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The Independent

‘Absolute chaos’ as Aldi shoppers shove young children to buy Prime drink

The drink was launched in Aldi supermarkets on 29 December

5 months ago·London, United Kingdom

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Daily Express

Stampede in Aldi as grown adults push children to get £1.99 drinks

Prime is an energy drink launched by YouTubers KSI and Logan Paul that has gone viral across social media.

5 months ago·United Kingdom

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Daily Mirror

Aldi chaos as adults 'shove kids out of the way' to get KSI-Logan Paul drink

Kristina Sheppard went to a local shop in Sydenham, East London, to get a Prime energy drink and witnessed "absolute chaos", with staff having to warn adults to stop pushing kids

5 months ago·London, United Kingdom

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