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Watch Out for Imposter Schemes During Amazon Prime Day

INDIA, JUL 8 – McAfee's study finds 71% of Indian shoppers fear AI scams on Prime Day, with over 36,000 fake Amazon sites and 75,000 scam texts targeting consumers, many losing over ₹40,000.

  • AI-Enhanced shopping scams have significantly increased before Amazon Prime Day 2025, with over 36,000 fake Amazon websites and more than 75,000 scam texts identified, according to McAfee's report.
  • More than 70% of Indian shoppers fear getting trapped by fake deals and AI scams, according to McAfee's 2025 Global Prime Day Scams Study.
  • Young consumers aged 18-24 are at the highest risk, reporting exposure rates of 17%, compared to 5% among those aged 65 and above.
  • Approximately 1 in 5 victims feel too embarrassed to report their scams, highlighting the psychological impact noted by McAfee.
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komando.com broke the news on Tuesday, July 8, 2025.
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