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Price Fairness Trumps Quality in Indonesia’s Kids’ Apparel Market
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Price Fairness Trumps Quality in Indonesia’s Kids’ Apparel Market
In the competitive landscape of Indonesia’s burgeoning children’s apparel sector, a recent study published in the Journal of Accounting Science sheds light on the intricate dynamics of consumer behavior. The research, led by Kadek Geby Oktaviari from Universitas Mahasaraswati Denpasar, focuses on the interplay between product quality, price fairness, purchase intention… Source
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