Scientists Discover the Pancake Secret that Makes Vegan Eggs Irresistible

Scientists discover the pancake secret that makes vegan eggs irresistible

A study finds that people are more open to plant-based eggs when they’re part of familiar foods, like pancakes, rather than served plain. While taste and appearance still favor regular eggs, vegan eggs score higher on environmental and ethical benefits. Familiarity is the key to getting people to try them.

Price Drop and Familiar Recipes Boost Consumer Interest In Vegan Eggs, Study Finds

Consumers may be more willing to try vegan eggs if they were cheaper and included as part of a familiar dish, says a new study