Price Drives Grocery Choices, Boosting Private Label Appeal

The Rise of Private Label Products (PL) in Australia

Introduction to Private Label Products The concept of Private Label (PL) products has gained significant traction in Australia over recent years. With rising consumer interest in quality and value, retailers are increasingly investing in PL offerings. These are products branded by retailers but manufactured by third parties, typically sold at a lower price than national brands. Understanding PL products is essential as they are reshaping the ret…

Price Drives Grocery Choices, Boosting Private Label Appeal

A new survey from RDSolutions found that a supermajority of consumers are choosing store brands in an effort to save money