Move on Alcohol Discounts 'Modest', Says Campaign Group

Move on alcohol discounts 'modest', says campaign group

A move to stop supermarkets from discounting the price of alcohol through the use of loyalty points has been described as "modest" by Alcohol Action Ireland.

Health minister bans retailers from offering loyalty card prices on alcohol products

At present, certain stores give two prices for select drinks

You soon won't be able to use a supermarket loyalty card to get discounts on alcohol

The amended legislation is due to come into effect in March 2028.

Press release: Closing alcohol loyalty card loophole is welcome but more can be achieved

Alcohol Action Ireland press release, Wednesday, 23 September 2026 Alcohol Action Ireland (AAI), the national independent advocate to reduce alcohol harm, welcomes the recent move to amend Section 23 of the Public Health (Alcohol) Act 2018 (PHAA) by Minister for Health, Jennifer Carroll MacNeill. Section 23 of the PHAA gives the Minister the power to […]