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Prebiotic Pepsi: Communicating ‘Same Taste’ To Health-Conscious Consumers
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Prebiotic Pepsi: Communicating ‘Same Taste’ To Health-Conscious Consumers
Pepsi is making waves in the beverage industry with the nationwide launch of Pepsi Prebiotic Cola, a bold entry into the "better-for-you" (BFY) space. By positioning the product as a "healthy soda" that maintains the iconic Pepsi flavor, the brand is successfully tapping into the rising gut-health trend. The latest :15 "Same Taste" spot has proven to be a highly effective vehicle for delivering this key information, driving consumer intent above…
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