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PR Trends: The Shifts You Can’t Ignore in 2025

Summary by BuzzStream
LinkedIn surpassed Twitter/X as the top social platform for journalists, making it a key platform for PR relationship-building in 2025. Email remains the dominant marketing method (96% preference), despite a slight increase in DM-based outreach. Journalists now prefer exclusives over original research, signaling a shift in what drives coverage. Providing access to credible sources is more valuable than offering story ideas or data alone. Irrelev…
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BuzzStreamBuzzStream

PR Trends: The Shifts You Can’t Ignore in 2025

LinkedIn surpassed Twitter/X as the top social platform for journalists, making it a key platform for PR relationship-building in 2025. Email remains the dominant marketing method (96% preference), despite a slight increase in DM-based outreach. Journalists now prefer exclusives over original research, signaling a shift in what drives coverage. Providing access to credible sources is more valuable than offering story ideas or data alone. Irrelev…

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BuzzStream broke the news in on Tuesday, July 22, 2025.
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