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Potbelly Bets on Smart Technology to Fuel Sales Growth and Franchise Momentum

Fast-casual sandwich chain Potbelly is turning its investments in technology and store design into measurable growth, prompting the company to raise its same-store sales outlook for the year. The brand, known for its toasted subs and urban storefronts, is modernizing its infrastructure and shrinking its real estate footprint as part of an ambitious plan to reach 2,000 locations through franchising. For the second quarter ending June 30, Potbell…
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restauranttechnologynews.com broke the news in on Friday, August 8, 2025.
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