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Poppi's Big Game Blowout Left the Door Open for a Competitor

Summary by Adweek
The brand's lavish gifting to influencers alienated many of its loyal supporters. Olipop saw an opportunity.

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Poppi's Big Game Blowout Left the Door Open for a Competitor

The brand's lavish gifting to influencers alienated many of its loyal supporters. Olipop saw an opportunity.

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  • 100% of the sources are Center
100% Center
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Adweek broke the news in on Thursday, February 13, 2025.
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