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Pop-Tarts Brings Back 'Fan-Favorite' Flavor After 6-Year Hiatus

UNITED STATES, JUN 2 – Pop-Tarts returns its Frosted Blue Raspberry flavor exclusively at Walmart with Fantastic Four-themed packaging and a $5 Fandango reward for $10 spent, marking its comeback after six years.

  • On June 9, Pop-Tarts announced the return of the fan-favorite Frosted Blue Raspberry flavor exclusively at Walmart, in partnership with Marvel Studios’ 'The Fantastic Four: First Steps' movie.
  • This collaboration led to the return of the Frosted Blue Raspberry flavor at Walmart to celebrate the July 25 movie debut after a six-year hiatus.
  • Pop-Tarts offers $3.89 8-count boxes with eight Marvel-inspired frosting designs, unlocking a $5 Fandango reward for $10 purchases, supporting the movie promotion.
  • Consumers enjoy a fanTASTEic experience as the breakfast aisle trends with The Fantastic Four-themed Pop-Tarts, with reactions ranging from excited to 'SHAKING AND CRYING.'
  • Pop-Tarts' collaboration with Marvel's 'The Fantastic Four: First Steps' aims to boost box office momentum, with tickets on sale tomorrow and early interest crucial for Marvel's success.
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POP-TARTS® TEAMS UP WITH MARVEL STUDIOS' "THE FANTASTIC FOUR: FIRST STEPS" TO BRING BACK FAN-FAVORITE FROSTED BLUE RASPBERRY FLAVOR AFTER SIX-YEAR HIATUS

The Crazy Good collaboration unleashes a FanTASTEic snacking experience with four total movie-inspired toaster pastry flavors

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drugstorenews.com broke the news in on Monday, June 2, 2025.
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