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Pop-Tarts Brings Back 'Fan-Favorite' Flavor After 6-Year Hiatus

  • Pop-Tarts announced on June 2, 2025 in Chicago the return of its Frosted Blue Raspberry flavor, exclusive to Walmart after a six-year hiatus.
  • This release coincides with the debut of four new Pop-Tarts flavors inspired by the upcoming Marvel film, The Fantastic Four: First Steps, set to premiere on July 25, 2025.
  • The collection features a nostalgic lineup of flavors including Blue Raspberry, Strawberry, Brown Sugar Cinnamon, and S'mores, all with a frosted finish for a themed snacking experience.
  • Limited-Edition Frosted Blue Raspberry costs $3.89 per 8-count box, and purchases of $10 on select Pop-Tarts yield a $5 Fandango Movie Reward for the film.
  • The collaboration celebrates Pop-Tarts and Marvel's shared 1960s origins and aims to enhance fan engagement while supporting marketing efforts for the upcoming movie.
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POP-TARTS® TEAMS UP WITH MARVEL STUDIOS' "THE FANTASTIC FOUR: FIRST STEPS" TO BRING BACK FAN-FAVORITE FROSTED BLUE RASPBERRY FLAVOR AFTER SIX-YEAR HIATUS

The Crazy Good collaboration unleashes a FanTASTEic snacking experience with four total movie-inspired toaster pastry flavors

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drugstorenews.com broke the news in on Monday, June 2, 2025.
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