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Pop Mart Rolling Out Mini Labubus and a Long-Fur Version of the Popular Plush Toy

Pop Mart expands Labubu line with mini vinyl plush pendants and a first-ever long-fur doll using a unique dye technique, boosting plush toy revenue by over 1,200%.

  • On Aug. 29, Pop Mart will release new Labubu products on its website with in-store pickup or shipping and through its app and official TikTok accounts.
  • Earlier this week Pop Mart reported first six months profit soaring nearly 400% and revenue jumping over 200% to 13.88 billion yuan .
  • The new long-fur Labubu features a pearl-and-alloy heart necklace and a specialized dyeing technique, while the mini-sized Labubu vinyl pendant in The Monsters Pin For Love series costs $18.99 and full dolls $114.99.
  • Labubu's popularity has made Pop Mart expand the Monsters line with the Rock the Universe vinyl plush in The Monsters Big Into Energy Series.
  • Kasing Lung, artist and illustrator, created Labubu in 2015 and signed a 2019 deal with Pop Mart, with Asia Pacific revenue rising over 250% and Americas soaring more than 1,000%.
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Chinese company Pop Mart announced that it will launch a mini version of its popular Labubu plush toys this month, along with a new long-haired version of the pointy-toothed little monster.

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Pop Mart rolling out mini Labubus and a long-fur version of the popular plush toy

China’s Pop Mart says it is rolling out a mini version of its popular Labubu plush toys this month, along with a new long-fur version of the toothy little monster.

·United States
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Pop Mart launches new Labubu dolls from his series “Big into Energy”. Know when the pre-sale of surprise boxes starts, how much they cost and more details

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La Opinion broke the news in on Thursday, August 21, 2025.
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