Polish Study Reveals CRM Adoption Trends in Enterprises
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Polish Study Reveals CRM Adoption Trends in Enterprises
A recent study published in the International Entrepreneurship Review, led by Agnieszka Bojanowska from Lublin University of Technology, sheds light on the factors influencing the implementation and operation of Customer Relationship Management (CRM) systems in Polish enterprises. The research, conducted through a survey of 261 enterprises, reveals that larger companies with a broader reach are… Source
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