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Polestar expands European sports presence with Borussia Dortmund alliance

Summary by SportsMint Media
The post Polestar expands European sports presence with Borussia Dortmund alliance appeared first on SportsMint Media. The Swedish electric performance car brand, Polestar, has signed a landmark three-year partnership with Borussia Dortmund, becoming the Bundesliga giant’s official mobility partner and exclusive sleeve sponsor through the 2027–28 season. The agreement, brokered by global sports marketing agency SPORTFIVE, sees Polestar’s logo ap…
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Pole position: The Swedish electric car manufacturer Polestar becomes a mobility partner of Bundes-ligist Borussia Dortmund. In this course, the Polestar logo adorns the sleeve of the BVB jersey for three years in all competitions, i.e. Bundes-liga, DFB-Pokal and Champions League. In addition, Polestar supplies the club with a fleet of 60 vehicles. According to the picture, the BVB collects 5 million euros per year for the deal. bvb.de, polestar…

The Swedish electric car manufacturer Polestar wants to become better known in Germany - and is now building on an eye-catching partnership: The company will become a mobility partner and sleeve sponsor at Borussia Dortmund.

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SportsMint Media broke the news in on Tuesday, August 5, 2025.
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