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Bad Bunny's Super Bowl Halftime Show Brings Pride to Milwaukee's Puerto Rican Community

Bad Bunny, a six-time Grammy winner and global reggaeton icon, will unify diverse audiences as the first Spanish-language solo Super Bowl halftime headliner, NFL officials said.

  • Bad Bunny will headline the Super Bowl LX halftime show at Levi's Stadium on Sunday, February 8, 2026, airing on NBC, Telemundo, and Peacock.
  • Bad Bunny's rise began when Benito Antonio Martínez Ocasio moved from bagging groceries and uploading tracks on SoundCloud to international fame, while touring and holding a 31-show Puerto Rico residency this year.
  • Expect Easter-egg–filled staging and a hits-heavy set as Bad Bunny, the first Spanish-language Latin solo artist and reggaeton singer to headline the Super Bowl halftime show, showcases Puerto Rican icons like Concho and the flamboyán.
  • Conservative pundits and Fox commentators criticized the pick, and Turning Point USA announced an alternative show headlined by Kid Rock, while NFL Commissioner Roger Goodell said the halftime show "is used to unite people."
  • By headlining the halftime show, Bad Bunny amplifies reggaeton's globalization, boosts Puerto Rican identity and cultural visibility, drives academic interest with universities offering Bad Bunny courses, and expands NFL merchandise through his streaming and touring metrics.
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NBC News broke the news in United States on Friday, February 6, 2026.
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