Plus Size Consumers: Filling the Brand Engagement Gap

Plus Size Consumers: Filling the Brand Engagement Gap

Summer is here, with it, the undeniable buzz of shopping, styling, and soaking up good vibes. But here’s a sticky truth bomb: only 24.7% of consumers feel brands are doing a good job at engagement. Ouch! That’s a massive disconnect, and for plus size consumers – a vibrant, vocal, and often underserved community – this feeling of being “ungaged” often hits harder. For years, the fashion world felt like an exclusive club, and while progress is bei…