US EditionPlanet Fitness Loses $400M After Trans Controversy
- Planet Fitness's stock value decreased from $5.3 billion to $4.9 billion due to controversy over transgender issues. Elon Musk commented on the matter.
- Allegations of a man exposing himself in a women's locker room led to an arrest. The gym chain faced criticism for its handling of the incident.
- Planet Fitness's policy of self-reported gender identity in locker rooms has sparked debate and backlash, impacting its brand image and expansion strategy.
38 Articles
38 Articles
Planet Fitness assigns employee to chaperone transgender client in female changing area - Washington Examiner
An Alaskan woman who was banned from her local Planet Fitness after exposing an alleged transgender customer shaving in the women’s changing area is now claiming that a Planet Fitness employee is chaperoning that individual through traditional female-only spaces. Patricia Silva went viral earlier this month after sharing images of a biological male shaving in the women’s locker room of her local Planet Fitness on social media, according to a rep…
Planet Fitness Stock Takes Nosedive Amid Transgender Boycott
Planet Fitness has seen its stock drop by a significant amount in recent days after consumers were urged to boycott the gym chain amid controversy over a transgender locker room policy. The company’s stock price, which traded at a high of $66.92 on March 7, dropped to $56.46 on Tuesday, although the price as of Thursday stood at $58.34. The stock plunge this month over the controversy wiped $400 million from the company’s value, according to Fox…
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