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Published 1 month ago

Planet Fitness Loses $400M After Trans Controversy

  • Planet Fitness's stock value decreased from $5.3 billion to $4.9 billion due to controversy over transgender issues. Elon Musk commented on the matter.
  • Allegations of a man exposing himself in a women's locker room led to an arrest. The gym chain faced criticism for its handling of the incident.
  • Planet Fitness's policy of self-reported gender identity in locker rooms has sparked debate and backlash, impacting its brand image and expansion strategy.
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