Piyush Pandey was hesitant to work on ‘Ab ki baar, Modi Sarkar’ slogan, but 20 minutes changed everything

Piyush Pandey was hesitant to work on ‘Ab ki baar, Modi Sarkar’ slogan, but 20 minutes changed everything

The Padma Shri awardee was behind prominent marketing campaigns for Fevicol, Cadbury, Asian Paints, and many other brands.

PM Modi leads tributes to Piyush Pandey, the adman who shaped India’s brand voice

New Delhi: Prime Minister Narendra Modi on Friday condoled the death of advertising legend Piyush Pandey, saying he would fondly cherish interactions with him over the years. Considered as the architect of modern Indian advertising, Pandey, 70, was widely credited for his contribution to the BJP's 2014 Lok Sabha election campaign. "Shri Piyush Pandey Ji was admired for his creativity. He made a monumental contribution to the world of advertising…