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Pinterest to Lay Off 15% Amid AI Investment

Pinterest will cut about 15% of its workforce, costing $35–45 million, to focus on AI talent and products while reducing office space, the company said.

  • In recent months, Pinterest, the company, filed with the U.S. Securities and Exchange Commission announcing a global restructuring to cut around 15% of its workforce and reduce office space, costing $35 million to $45 million.
  • Amid a push to prioritize AI, Pinterest is reallocating resources toward AI-focused positions and accelerating a transformation of its sales and go-to-market approach.
  • After a 17% year-over-year revenue increase, the company introduced where-to-buy links and AI product discovery features like Make it yours and more ideas to boost shopping engagement.
  • Investors reacted as shares dropped about 9-10%, and Pinterest said `The Company plans to reinvest in key development areas and strategic opportunities` in its SEC filing.
  • For shoppers, AI features have been applied to the Styled for you feature and holiday-season shopping curation using internal data and expert-curated gift guides.
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Pinterest plans to lay off up to fifteen percent of its workforce, which will release more resources for the development of AI functions and products.

·Germany
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After several years of growth driven by e-commerce and advertising, Pinterest is starting a new strategic shift. Like many players, the Californian company is reviewing its internal organisation in order to concentrate more resources on the AI. A reorientation that translates into a heavy decision of consequences for its teams... Pinterest announces a close reduction [...]

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Quotidiano Nazionale broke the news in Italy on Wednesday, January 28, 2026.
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