Pickyourtrail’s first ad campaign flips category conventions, with Early & Talented

Pickyourtrail debuts first campaign with Early & Talented, reimagining customized travel

MUMBAI, INDIA – Pickyourtrail’s first-ever brand campaign with Early.Partners and Talented marks a major shift in how travellers experience and imagine holiday planning. Early’s extensive consumer work revealed a rapidly expanding segment of leisure travellers moving away from standard packages and fixed itineraries. Today’s travellers want more control—yet often lack the time and energy to design trips themselves. This is where Pickyourtrail, w…

Pickyourtrail’s first ad campaign flips category conventions, with Early & Talented

Pickyourtrail has launched its first brand campaign with Early.Partners and Talented, and it’s not what you’d expect. Early’s consumer work in the category revealed that a rapidly growing segment of leisure travellers are turning away from typical standard packages and fixed itineraries. They want more control over their holiday experience but simply don’t have the time or the energy to do it themselves.  That’s where Pickyourtrail excels. Using…

Early and Talented create Pickyourtrail’s first campaign highlighting customised holidays

Early.Partners and Talented have created Pickyourtrail’s first brand campaign and it’s not what you’d expect. Early’s consumer research revealed that a rapidly growing segment of leisure travellers is moving away from standard packages and fixed itineraries. These travellers want more control over their holiday experience, but they don’t have the time or energy to plan it themselves.