US EditionHere's Where the PGA Tour Is Going when It Returns to Austin in 2026
The Good Good Championship will feature 120 players competing for 500 FedExCup points in a multi-year partnership aimed at engaging younger golf fans.
- On Monday, the PGA Tour announced a new championship Nov. 9-15 at Omni Barton Creek Resort & Spa’s Fazio Canyons Course in Austin, with Good Good Golf as title sponsor.
- Good Good raised $45 million earlier this year to ramp up live events and programming, emerging in 2020 as a Texas-based media and golf-wear leader.
- The Good Good Championship will be a FedExCup Fall event with 120 players and awards 500 FedExCup points to the winner under a multi-year sponsorship agreement with Good Good Golf.
- Fall events now focus on players striving to finish in the top 100 in FedExCup points standings to keep Tour cards, but it remains unclear how the fall schedule will develop beyond next year.
- Matt Kendrick said the tournament is designed to bring together Good Good's social and live communities across demographics, and Good Good programming on YouTube, Golf Channel and Peacock aligns with the Tour's push to engage younger fans.
19 Articles
19 Articles
PGA Tour Returns to Austin with Interesting New Title Sponsor
The PGA Tour is back in Austin, Texas, for the first time since 2023, this time under a new banner and with a different tone. The event, named the Good Good Championship, will take place Nov. 9-15, 2026 at the Omni Barton Creek Resort & Spa’s Fazio Canyons Course.What makes this particularly interesting is that the title sponsor is not a traditional corporate brand but Good Good Golf–a digital‐native golf influencer brand with almost two million…
PGA Tour Welcomes Good Good Golf as Title Sponsor in Austin | Sports-Games
PGA Tour Welcomes Good Good Golf as Title Sponsor in Austin The PGA Tour is set to return to Austin, Texas, in November for a FedEx Cup Fall event, this time featuring Good Good Golf as the title sponsor. The Good Good Championship will occur at the Fazio Canyons Course at Omni Barton Creek Resort & Spa from November 12-15.Good Good Golf, a fast-growing YouTube golf brand, joined forces with the PGA Tour in a notable collaboration to attract a b…
PGA Tour returning to Austin in ’26 with Good Good Championship
The PGA Tour is introducing a new tournament for the FedEx Cup Fall series in 2026, marking its return to Austin, Texas.The event's title sponsor will be Good Good, a golf-centric brand and YouTube channel that has close to 2 million subscribers. The Good Good Championship is slated for Nov. 12-15 at Omni Barton Creek Resort & Spa's Fazio Canyons Course.In a release, the PGA Tour said Good Good raised $45 million earlier this year in an effort t…
PGA Tour Faces Heat as Partnership With $45M YouTube Brand Enrages Fans: ‘Game Is Gone’
Just over a year from now, the PGA Tour is bringing something completely new to Austin, Texas: the Good Good Championship. Yes, it will be sponsored by Good Good Golf. And no, this isn’t just a side event or fun exhibition. From Nov. 9 to 15, 2026, it will take place at the Omni Barton Creek Resort & Spa’s Fazio Canyons Course, freshly renovated by Tom Fazio, with 120 pros competing for FedExCup points. From the start, it’s clear this is a serio…
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