US EditionPfizer's Super Bowl 59 Ad Met With Negative Reaction Online
- Pfizer's Super Bowl 2025 ad featured a young boy who beats cancer, but it received negative reactions online, according to social listening data seen by ADWEEK.
- Despite a decline in public trust, Pfizer reported $63.6 billion in revenue for 2024, up 7% from the previous year.
- A Pfizer spokesperson stated the ad aimed to inspire hope for cancer care and promote understanding of cancer risk.
- Many online critics accused Pfizer of misleading the public about its COVID-19 vaccine and questioned the sincerity of its cancer messaging.
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8 Articles
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Pfizer's Super Bowl 59 Ad Met With Negative Reaction Online
Pfizer's 2025 Big Game ad, which aired in the first quarter, features a young boy who beats cancer. Early data suggests the internet doesn't like it. So far, the majority of Pfizer mentions across the internet over the past 24 hours have been negative, according to social listening data seen by ADWEEK. Some example posts...
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