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Peter Rabbit Hops into New Partnerships Ahead of 125th Anniversary
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Peter Rabbit Hops into New Partnerships Ahead of 125th Anniversary
WildBrain CPLG and Penguin Ventures, the consumer products division of Penguin Random House Children’s U.K., are heading to Licensing Expo 2026 with a little bounce in their step. The companies have revealed a broad range of licensing collaborations for The World of Peter Rabbit ahead of its 125th birthday in 2027. Timed with Beatrix Potter’s 160th anniversary, the expanded program brings the beloved bunny to apparel, accessories, home goods, …
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