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Peter Max, whose psychedelic art came to symbolize the ’60s, dies at 88
His vivid pop art and commercial designs made him a defining figure of 1960s flower power and remained widely recognized for decades.
On Monday, psychedelic pop art icon Peter Max died at 88, his son Adam Max announced in a written statement on Wednesday.
Max's prolific work spanned 70 product lines—mugs, bedsheets, dresses—and he served as official artist for the Olympics, Super Bowl, and Indianapolis 500, cementing his role in American popular culture.
His later years involved a 2015 public dispute between his second wife, Mary Max, and his son Adam over finances and paintings. He had also pleaded guilty to tax fraud in 1997.
Despite criticism from the art establishment, Max's work remains featured in museum exhibitions globally. His signature philosophy—"I see everything through rainbow eyes"—emphasized peaceful imagery over negativity.