Peter Knights changed Asia’s appetite for ivory. Can he do the same for Africa?

Peter Knights changed Asia’s appetite for ivory. Can he do the same for Africa?

Few conservationists have shaped the public conversation around wildlife protection quite like Peter Knights. Best known for co-founding WildAid and helping to redefine conservation as a communications challenge as much as an ecological one, Knights built a career not by tracking poachers in the field but by shifting minds on a mass scale. His campaigns, often fronted by celebrities such as Yao Ming and Jackie Chan, have helped to dramatically r…