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Peter Brönnimann: «a Stinking Fish Opened the World of Advertising for Me»
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Peter Brönnimann had shaped Swiss advertising like no other, the Tages-Anzeiger wrote. Born in Bern, he wanted to go to the radio until he saw the campaigns of Jean Etienne Aebi. In the ADC podcast he tells why he doesn't like the hero stories of the industry and why a stinking fish became a door opener for his career.
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