US EditionPerplexity sees India as a shortcut in its race against OpenAI
INDIA, JUL 18 – Perplexity's partnership with Bharti Airtel offers free 12-month subscriptions to 360 million users, driving a 600% download increase and top Apple App Store ranking in India.
- Perplexity partnered with Bharti Airtel to offer a free 12-month Pro subscription to its 360 million subscribers, propelling it to the top of India's App Store.
- Perplexity views India as a key growth market due to its vast digital population and limited local AI rivals, prompting rival actions, as Google launched AI features in India ahead of other markets.
- Sensor Tower data show Perplexity’s downloads in India surged 600% to 2.8 million in Q2, with MAUs up 640%, per Sensor Tower.
- Monetizing the expanding user base poses a critical hurdle for Perplexity’s India strategy, highlighting that revenue conversion remains uncertain amid price-sensitive consumer behavior.
- Perplexity’s CEO Aravind Srinivas committed capital and time, signaling that the India push could reshape the future of intelligent search.
14 Articles
14 Articles
Perplexity Pro is free for Airtel users: How to claim your one-year subscription
Airtel Perplexity Pro free subscription: Pereplexity Pro subscribers can perform up to 300 AI-powered searches in a day, upload documents and files for analysis and summarisation and use the newly launched Labs feature.
Conversational artificial intelligence is going through a major phase of geographic redistribution. While OpenAI consolidates its dominant position in the US market, Perplexity adopts an alternative expansion strategy, focusing on India. The AI-powered search engine quickly accumulates millions of users in this emerging market, transforming the subcontinent into a field of experimentation for its large-scale growth. ... Read more The Perplexity …
Perplexity Views India as a Strategic Shortcut in Competition with OpenAI
While OpenAI leads the AI scene in the U.S., Perplexity is making bold moves to capture the fast-growing Indian market. The search-focused AI startup is rapidly gaining millions of users in India, the world’s second-largest internet and smartphone market, aiming for mass adoption at a scale few others can match. Exclusive Airtel Partnership Unlocks Millions of Users Perplexity recently partnered with Bharti Airtel, India’s second-largest telecom…
Perplexity plans expansion to India, partners with Airtel
While OpenAI has established its lead in the U.S., Perplexity seems to be looking towards India. This week, the search-focused startup struck a deal with Bharati Airtel, India’s second-largest telecom operator, to offer a free 12-month Perplexity Pro subscription to all of Airtel’s 360 million customers. Airtel stated that this deal is exclusive, which means that no other telecom company can offer Perplexity’s services including free access to t…
Perplexity overtakes ChatGPT to become most downloaded iOS app in India after Airtel deal - The Tech Portal
Perplexity has become the most downloaded app on the iOS App Store in India, overtaking ChatGPT, Google Gemini, and other major apps. The sudden rise in downloads follows a recent partnership with Bharti Airtel, through which Airtel is offering its customers a free one-year subscription to Perplexity Pro. The subscription, normally priced at $20 (~ ₹1,700) per month, is available to all Airtel users (including prepaid, postpaid, broadband, and D…
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