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Peroni unveils rewards programme

Summary by Scottish Local Retailer Magazine
Peroni Nastro Azzurro has launched a new rewards programme to incentivise customers and support the trade in driving sales of premium beer: Club Peroni. Club Peroni is a loyalty site where consumers can collect points by buying Peroni Nastro Azzurro in the off-trade. Points can be exchanged in the ‘Reward Shop’ section of the site for a raft of prizes including a chance to win event tickets or receive money-off coupons, free drinks, merchandise …
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Scottish Local Retailer Magazine broke the news in on Wednesday, April 16, 2025.
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