Perion and Albertsons Media Collective to Unlock First-Party Retail Audiences Through High-Impact Display and DOOH Campaigns

Perion and Albertsons Media Collective to Unlock First-Party Retail Audiences Through High-Impact Display and DOOH Campaigns

NEW YORK & TEL AVIV, Israel -- Perion Network Ltd. (NASDAQ & TASE: PERI), a leader in advanced technology solving for the complexities of modern advertising, and Albertsons Media Collective, the retail media arm of Albertsons Companies, Inc. (NYSE:ACI), today announced a strategic partnership that gives advertisers the ability to activate against Albertsons Cos.’s purchase-based first-party audiences across Perion's high-impact display and Digit…

Albertsons expands retail media advertising

The deal includes the use of first-party shopper data

Perion and Albertsons Media Collective unlock first-party audiences via display and DOOH campaigns – RetailWit

Albertsons Media Collective, the retail media arm of Albertsons Companies, has announced a partnership with Perion Network that gives advertisers the ability to activate against the retailer’s purchase-based first-party audiences across Perion’s display and DOOH formats. The tie up enables advertisers to reach more than 100 million verified shoppers throughout the entire purchase journey – from on the go awareness near Albertsons Cos.’ over 2,20…