US EditionPerception Is Power: The Branding Battle on the Populist Right
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Perception Is Power: The Branding Battle on the Populist Right
On 30th June 2025, two new political parties launched in the UK: Advance UK, fronted by businessman Ben Habib, and Restore Britain, led by former independent MP Rupert Lowe. That both launches occurred on the same day is striking. That both men are former Reform UK colleagues (Habib former co-deputy leader; Lowe former MEP) is significant. That each are claiming to offer a better path forward than the party they left behind is telling. These la…
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