US EditionPepsiCo’s New Challenge: Making Its Chips and Sodas Colorful without Artificial Dyes
PepsiCo aims to replace synthetic dyes with natural colors in 40% of U.S. products amid growing consumer health concerns and FDA actions against some artificial dyes.
- This year, PepsiCo accelerated its shift to natural colors, aiming to keep Gatorade and Cheetos vivid without artificial dyes.
- Amanda Grzeda, PepsiCo's senior director of global sensory and consumer experience, says more than half of consumers surveyed are trying to reduce artificial-dye intake, while a small segment of shoppers started requesting dye-free products over two decades ago.
- Testing purple sweet potatoes and carrots, PepsiCo is trialing natural colors for Mountain Dew and Cherry 7Up, but Chris Coleman said reformulating can take two or three years to preserve flavor and shelf life.
- Later this year, PepsiCo will debut naturally dyed tortilla and potato chips in stores, while the U.S. Food and Drug Administration is expediting natural additive approvals.
- Around 40% of PepsiCo's U.S. products still contain synthetic dyes, making the shift a large undertaking as the U.S. Food and Drug Administration recently approved three new natural color additives.
128 Articles
128 Articles
The Independent
The Independent (US)Mountain Dew, Gatorade and Cheetos to undergo makeover amid health fears
PepsiCo is looking at purple sweet potatoes and carrots to color drinks like Mountain Dew and Cherry 7Up
PepsiCo’s Cheetos, Gatorade, and more will be going dye-free, but it’s going to take a while
Pepsi has a new challenge: keeping products like Gatorade and Cheetos vivid and colorful without the artificial dyes that U.S. consumers are increasingly rejecting.PepsiCo, which also makes Doritos, Cap’n Crunch cereal, Funyuns and Mountain Dew, announced in April that it would accelerate a planned shift to using natural colors in its foods and beverages. Around 40% of its U.S. products now contain synthetic dyes, according to the company.But ju…
'We eat with our eyes': Pepsi plays with purple sweet potatoes and various carrot colors as it races to remove dyes, says VP of R&D
“If you look at a plate of food, it’s generally the different kinds of colors that will tell you what you would like or not," exec Damien Browne says.
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