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Why Are We Living in the Golden Age of ‘Gut Soda’?

Summary by Entertainment Magazine

Mikalah Harp’s weekly Whole Foods run starts in the produce section, dutifully winds through the store and ends with the best part. On a shelf at the far end of the store is her favorite treat: Olipop’s grape-flavored “prebiotic” soda. This category of beverage, which appeared seemingly everywhere almost overnight, is hard to miss thanks to its beckoning pastel packaging and brightly printed text. The flavors alone do not sound all that exciting…

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Entertainment Magazine

Why Are We Living in the Golden Age of ‘Gut Soda’?

6 days ago

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Allrecipes

Doritos Has a First-Of-Its-Kind Flavor Only at Walmart

We need to try this one. Dotdash Meredith / Janet MaplesIt has been a busy few weeks for those hard workers at PepsiCo. The beverage team acquired the fan-favorite prebiotic soda, Poppi; Rold Gold released an all-new line of Selects Pretzel Twists that are giving Dot’s a run for their money; Ruffles made one of its most-loved flavors permanent; and FritoLay introduced a new line of "Simply" snacks with no artificial flavors or colors. All that i…

7 days ago

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foodnavigator-usa.com

A new dawn in soft drinks: SunSip rises as prebiotic soda competition enters new era

When other soda manufacturers go high, Health-Ade is going low, and the strategy is paying off for the company’s prebiotic pop brand SunSip, which is carving out space for itself in the so-called modern soda set with distribution in more than 5,000 retailers and more than 1.8 million cans sold since its launch one year ago

8 days ago

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CWEB Analysts Spotlight: PepsiCo’s $1.95 Billion Poppi Acquisition Accelerates Health-Consistent Strategy

PepsiCo Targets Health-Conscious Consumers with Poppi Buy CWEB News – In a strategic move to capitalize on shifting consumer preferences, PepsiCo (PEP) announced Monday its acquisition of poppi, a rapidly growing prebiotic soda brand, for $1.95 billion. CWEB Analysts highlight this deal as a pivotal step in PepsiCo’s ongoing pivot toward health-focused offerings, as Gen […]

8 days ago

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portada-online.com

Pepsi Buys Poppi: 6 Marketing Implications

The rationale for PepsiCo's purchase of Poppi reflects many critical marketing trends in the soft beverage sector. Will Poppi's marketing and marketing service providers be streamlined under the new ownership?

9 days ago

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supermarketnews.co.nz

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westorlandonews.com

PepsiCo to Acquire poppi

USA | PepsiCo, Inc. has entered into a definitive agreement to acquire poppi, a fast-growing prebiotic soda brand, for USD 1.95 billion, including USD...

9 days ago

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